Wednesday 28th November / 5pm – 7.30pm
Location: Sandbox, UCLan campus, 4th Floor Media Factory
I attended a really interesting event this week that gave insight into effective ways of using social media. A range of speakers gave insightful and inspiring talks that discussed their own personal experiences as well as giving a huge range of useful social media tips.
Although a huge amount of topics were covered in the event, I’ve just given a really small overview of some particular interesting points from each speaker.
Image from the Commercially Social event page
Jennifer Acuri / Entrepreneur and Founder of InnoTech Summit
Jennifer explained the vast importance and value of Twitter for individuals, businesses and brands. She explained that using Twitter as humanly as possible was key. People are social beings and like to interact, and the same applies through Twitter and other social platforms. Although automated tweets can be a convenience, they lack a persona and people can become switched off by this.
She stated that it was really important to engage with your audience, and replying, retweeting and making a tweet a favourite makes your followers “feel like stars”. Making your audience feel important and valued is key to social media success.
Glen Richardson / Entrepreneur and CEO of of JustBought.It
One of the key topics that Glen discussed was the concept of ‘social proof’. The psychological power of social media is an interesting topic, and shows that like in a real environment, people can still ‘follow the crowd’ online. Humans strive to find recommendations and advice from others, and follow other opinions.
Social proof could be described as a psychological response where people repeat the actions of others in an attempt to reflect correct behaviour for a specific situation. Glen explained that this can have both positive and negative impacts, and that we sometimes go against what we think is right, just to go along with the overall response that is taking place.
As with JustBought.It, users recommend, share and broadcast their purchases online with friends. Consequently, this excitement and recommendation can encourage others to try out a certain product or brand. This is a positive way forward for ecommerce.
Martin Brown / General Manager of Felicitas Media
Martin explained how honesty and empathy is the best way forward within the social media world. He discussed how people don’t want sympathy, but somebody to understand and listen. He explained that honesty allows people to see the real person and real brand, and consequently, this approach has been successful for a range a businesses.
Thomas Power / Entrepreneur and Founder of ecademy
Thomas explained the importance of social media and discussed how directors of companies are not yet fully embracing social. He explained that for directors to see the huge benefit, employees need to show them social outcomes through statistics and numbers – something which directors may thrive from. Many online tools exist that allow users to track and monitor social gravitas and trends, and can depict areas to improve on, and to what extent an individual or business’ social reach is. Thomas believes that using such tools to view statistics will encourage more businesses and brands to start embracing social media.
Additionally, Thomas explained that it takes 5 years to learn something fully, and compared learning social media to learning a sport. He explained that you can’t immediately excel at every social media platform – you have to practice before becoming successful at it.
A really informative event that gave a massive range of hints and tips – inspiring everyone to get fully engaged with social media.