Event Visit: Design How

Design How (part of the Design Manchester Festival)
Tuesday 20th October 2015 /  6pm – 9.30pm
Location: Royal Northern College of Music

Design How - Website Screenshot

A summary of the Design Manchester Festival, screenshot taken from the website

The Design How event was one of the many events taking place as part of the week long Design Manchester Festival. This particular event aimed to focus on how different designers, thinkers and creatives solved complex design issues.

This blog includes interesting key points/summaries from each of the speakers and their talks.

Ben Terrett
Twitter: @benterrett

Ben’s talk was titled ‘From Persuasion to Usability – Design Meets The Internet’.

He used to be Director of Design at the Government Digital Service (2011 – September 2015), and talked about some of the processes and work he did on the GOV.UK website whilst he was there.

Ben said that the key was to “make government services simple”. One of the ways of achieving this was by making the government sites look the same.
This project and aim was across the whole of government – not just the design team. By simplifying and streamlining the website, they saved £1.7 billion.

He talked about how important user feedback/research is, and hearing “proper people speak”. It’s important to start with needs – but user needs, not government needs.

As well as making the website easy to use, the team wanted to make it feel ‘British’. They initially tried this by using iconography, but from user feedback, they found that many people didn’t understand them. They decided that they needed something else to inspire this Britishness – and they used a variation of the ‘Transport’ font (which is used on road signs).

Ben explained that GOV.UK worked in a very agile way. Creative Directors can become a bottleneck as things have to be signed off. 8 changes could happen everyday, and as a Creative Director, he just had to trust others – he couldn’t go through and sign everything off. He said that “openness is an essential part of leadership”.

His top tips were…

  • Think about user needs
  • Fix the basics
  • Trust = delivery
  • Work agile

Steve O’Connor, IDEO
Twitter: @so1connor

Steve is the Executive Design Director at IDEO.

IDEO has 700 people in 10 different locations. It is a hugely multi-disciplinary team, including product designers, interaction designers, architects, and more. The team work across different industries, “so people don’t get bored”.

IDEO have been going for 40 years. They originally started doing traditional product design (including the 1st Apple mouse, which Steve thinks could be worth $9000 today!)

However, today, IDEO work across experiences. “What is the role of people mediating a design or experience? We talk about designing whole businesses…”

Everything that they do is human centred. Steve explained that understanding desirability is hard – “people aren’t transparent, they are opaque” – so they ensure that they observe people, looking underneath what you actually see. They try to look out for workarounds or hacks, as these are opportunities for design.

IDEO build to think. In an example where they were designing a remote control for a TV service, they gave lots of people different white shaped objects and got them to draw what they wanted.

Steve explained that everyone has their own experience of what a good design is. IDEO do many iterations of a design within their processes.

He felt that the Nokia NK702 was a great example of good design. Steve thought it was a really simple design with an easy to use digital interface. He stuck to using Nokia devices for some time (around 10 years). However, things stopped working well for him. Nokia made things more difficult to do and added too many features. Steve explained that, “Nokia died, but kept going”. He compared this being like a zombie – they didn’t know that they weren’t being successful, and just kept going. Nokia released the N95, but then 6 months later, the Apple iPhone came along (2007). The iPhone had no buttons, and the services were product based. Everything was integrated, whereas Nokia was not.

Steve thinks that there are still some zombies out there, including projectors, printers and set top boxes.

Clive Grinyer, Barclays
Twitter: @clivegrinyer

Clive is the Customer Experience Director at the Barclays design office.

He believes that politics, tech, people and vision are the 4 drivers for the design world.

Clive explains that the banking world is changing. There are 200 designers on the 22nd floor of Canary Wharf. It is a collaborative, close team that is multi-disciplinary.

Design is always at the beginning of every project. They have a “crawl, walk, run philosophy” – making sure that they get something going, and then improve it later.

The method in the Barclays design team is as follows:

  • Personas
  • Bus stop sign (shaping up the proposition for the customer)
  • User journey
  • Prototype (this is done really early on)

Clive explained that they have re-engineered agile so that it is design centric.

Clive says he talks about design politics a lot. He believes that 90% of a design challenge is getting the politics right. He fights to talk to customers and get feedback, even though others in the company might want to see the design first. Clive explains that 90% of design decisions that went wrong weren’t made by designers.

Tech has been a feature of design for years…

  • Imagining – they need to communicate the benefits of the product
  • Experience – (Clive gave an example of the Digital Mirror by John Lewis)
  • Storytelling – this is what we are doing through technology
  • People – “the kernel of creativity”

He believes that bringing things to life is vastly important.

A customer model for Barclays was explained as…

  • Choosing
  • Transacting
  • Use
  • Growing
  • Staying

User feedback is extremely important at Barclays, and Clive says that they are currently doing testing every week.

He also believes that vision is a key part of design. They fake an idea onto a bus stop – if it doesn’t work, they don’t take it forward.

Lee Fasciani, Territory Studio
Twitter: @leefasciani

Lee is the Founder and Creative Director of Territory Studio. The studio is London-based, and is around 5 years old. There are 25-30 people working there, and they focus on creating future UI graphics for the film industry (but they do other work as well).

Lee talked through some of the work that Territory have created, and how he describes/categorises the work…

  • Exacting Detail – for The Guardian, they created an icon set, that had to match the same design language that was currently being used across the website.
  • Consistent Identity – for The Avengers film, they helped with generating screen graphics for the characters. Although the characters needed to have individual styles, they found a way of making them feel related and consistent.
  • Beautiful Moments – these are what Lee calls “nice bits of design”, such as the Lift London branding work that they did. They create a logo with a sense of play.
  • Future Experience – they created a digital product for an investment company.
  • Designing for the Future – “film work really resonates with that”.

Territory Studio have a process that they work to for any film UI graphics.
Lee gave an example from working on Prometheus.

  • Started with a script. Everyone needed to understand which bits included on screen graphics.
  • Had conversations with the art department.
  • Had conversations with the director (Ridley Scott). They found that he didn’t want robust structures, but an aquatic, fluid theme.
  • They began to develop key screens for the head scanner screens.
  • It took a month of solid work, including 3 designers and 2 animators.

In the end, they only got 3 seconds of footage included in the actual film! Lee explained that Ridley wanted the screens to actually be on set. They usually get green-screened, but he wanted it to be realistic.

Territory Studio have also worked on the film The Martian. For this project, they got to work alongside NASA. This is because NASA wanted all the screens to be as realistic as possible in the film. Lee explained that although NASA is a leader in technology, when you look at the screens they use, you wouldn’t think so! “We literally redesigned NASA! They wouldn’t let us sleep until everything was accurate”.

Conclusion

This was a really inspiring event – it was great to hear about the different creative processes that everyone goes through to create design that delights audiences and users.

Festive Scene Illustration – Included on Amelia’s Magazine

I created an illustration in response to a brief set by Amelia Gregory of Amelia’s Magazine. The brief asked to create a Christmas themed illustration that would sit in a post about alternative Christmas songs.

I decided to create a festive themed illustration that included animals and an igloo.

A range of illustrations are included on Amelia’s blog post ‘Best Alternative Christmas Songs of 2015’.

Festive Scene 2015 by Christine Charnock

Event Visit: YCN’s Craft at LOVE

Craft at LOVE
Tuesday 29th September 2015 /  7pm – 8.30pm

Craft at Love by Simon Bray

Photo of the Craft at LOVE event, taken by Simon Bray

YCN often hold different creative events and workshops at their London studio and now they’ve started to hold some events in the North.

I attended the first North event, titled ‘Craft at LOVE’. Held at LOVE’s studio in Manchester, the topics focussed all around craft and what craft means. Animation/interaction studio Animade and designer Craig Oldham were lined up to give their thoughts.

Here’s a brief round up of what I noted down…

Animade
Twitter: @animadetv

Tom and James from Animade have been honing their animation skills for the past 5 years, getting them to where they are now.

A mixture of animators, illustrators and developers makes them unique as a company. Their collaborative atmosphere is really important to them and something they want to continually maintain.

Animade originally started out as an animation blog. They still have the blog on their website, sharing what other creatives are doing and working on. They like to “keep a heavy eye on what’s happening elsewhere in the industry” as it’s important to see what other creatives are doing.

As well as their animation blog, they also curate a website called ‘Hover States’. It’s a gallery that displays good examples of animation and narrative within interactive experiences.

Animade are always keen to do studio/personal projects as well as commercial projects. Working on studio projects allows them to thoroughly explore. “We give our creatives time to flex their creative muscles”.

Here are some examples of their personal work:

‘Ready Steady Play’ is a game for Android, iOS and Windows.
The cowboy character is extremely simple – it’s a series of greyscale shapes, but it acts and has its own persona. “There’s a real focus on animation of movement”. Additionally, a short film titled ‘Queue the Cowboy’ used the character from the game, but allowed them to explore a fuller animation and create a narrative.

This Santa Christmas Card is a HTML5 web toy with an immersive character. It’s based on mouse movement, and there are no keyframes.

Animade believe that craft is in the detail: paying attention to the fine details in easing and in individual frames. This is the same for both personal and commercial projects. Regardless of deadlines, everything has to be precise and finessed. They love it when they get a stop motion or hand drawn project as it lets them explore the fundamentals of animation.

Craig Oldham
Twitter: @OfficeOfCraig

Craig has worked in both London and Manchester as a designer. He now does his own thing, stating, “I don’t really know what I’m doing”. He says that his interpretation of craft is “a Yorkshire, sweary version of craft”. He believes that craft is “someone who knows what they are doing”.

For him, Craft = Graft. As he comes from a working class background, he has a mantra of just getting things done. However, everything has to be right from the beginning – craft starts from a good idea.

He likes how craft manifests itself in films. Some examples include:

The Thing, 1982. John Carpenter.
The title sequence used “…vaseline in a fish tank, there was a bin liner, and stuff was set on fire in the background”.

Space Odyssey, 1968, Stanley Kubrick.
The pen was balanced on a piece of glass and was carried around to make it look like it was floating. A person also acted drunk to make them look like they were in space.

Old Boy, 2003, Chan Wook Park.
The fight sequence is not perfect, there’s mistakes. “He’s not Stallone, he’s not landing every punch”.

Two of the most interesting quotes from Craig were as follows:

“Ultimately, everyone has the capacity to be creative… Everyone can have a great idea, we [as designers] shouldn’t switch off to others.”

“Without something to say, and the courage to say is, then the best design – or craft – in the world will not save you”

Further links:

For a further round up and photographs of the event, take a look at the YCN review.

Rainbow Cake Illustration – Included on Amelia’s Magazine

I created an illustration in response to a brief set by Amelia Gregory of Amelia’s Magazine. The brief asked to create an illustration of a cake that would be suitable for child. Using Amelia’s Birthday Cake Inspiration Pinterest board as a starting point, I decided to illustrate a colourful rainbow cake fit for a party – with lots of layers, icing and sweets. The hand drawn style and bright, flat colours aim to create a child-friendly and fun vibe.

A range of lovely illustrations are included on Amelia’s blog post ‘Snarfle is One: Celebrating Baby, Motherhood and Work’. I’m really happy to have mine included.

Rainbow Cake by Christine Charnock

Haiku Salut Illustration – Included on Amelia’s Magazine

I created an illustration in response to a brief set by Amelia Gregory of Amelia’s Magazine. The brief asked to provide an illustration of the all-female instrumental band, Haiku Salut – using supplied photographs and the band’s music as inspiration.

Haiku Salut’s music is an interesting mix of electronica, pop, baroque, folk and more. I loved the dreamy, experimental and other-worldly sounds of their music. I wanted to reflect this by depicting the band in a dreaming, thoughtful state, with natural forms and geometric shapes being part of their dreams.

A range of brilliant illustrations are included on Amelia’s blog post ‘An interview with Haiku Salut and review of debut album Tricolore‘. I’m really thrilled to have mine included.

Haiku Salut by Christine Charnock

The Colour Pink – Included on Amelia’s Magazine

Here is my illustration for a brief about positive experiences of colour, set by Amelia Gregory of Amelia’s Magazine. Amelia asked illustrators to create an illustration in response to their favourite colour, and to write a few words and thoughts to accompany the visual.

I chose to illustrate and write about the colour pink:

The colour pink has so many beautiful and versatile shades – from vibrant and bold, to calming and subdued. In the natural world, the colour pink is present in many fascinating forms. The sky of a sunset, flora and fauna, and the flamingo bird are particularly memorable and beautiful examples. Pink always seems to create a positive, uplifting and cheerful vibe, and this is one of the reasons why I adore this colour.

A range of inspiring and beautiful imagery about colour is included on Amelia’s blog post, ‘What Does Colour Mean To You?‘.

The Colour Pink by Christine Charnock

Christmas Music Illustration – Included on Amelia’s Magazine

I created an illustration in response to a brief on the theme of Christmas Music, set by Amelia Gregory of Amelia’s Magazine.

Amelia provided links to a range of Christmas songs and asked illustrators to “explore these and come up with whatever you think is suitable – I’d love illustrations that are inspired by the tunes…” One illustration was to be created, so I created mine in response to Tracey Thorn’s ‘In the Cold, Cold Night‘.

Tracey Thorn’s ‘In the Cold, Cold Night’ has dark and mysterious undertones to it which I wanted to reflect in my illustration response. The song creates an atmosphere of longing and loneliness, and a determination to find companionship in whatever way possible.

A range of creative and beautiful illustrations are featured on Amelia’s blog post, ‘Favourite Christmas Indie Tunes for 2012: listen to the best here!‘. I’m really thrilled to have mine included.

In the Cold, Cold Night by Christine Charnock